So assuming you’re a self publisher or book publisher and you’ve already published your book; you need to immediately implement a strong, no-holds barred, book marketing and promotion program to sell your books fast if you haven’t done so already. Your book selling, book marketing, and book promotion planning should begin well before your manuscript is completed. In today’s publishing marketplace, the success of a book entirely depends on a strong marketing plan.
Make sure you have at least one good timeless press release, written in AP style. You can send it out for the lifetime of your book. Make sure it’s written in a timeless fashion. Using press releases can be a very effective marketing tool if used properly. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
Send out at least ten press releases to the print and broadcast media in your region every month. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and then over and over again after you publish; you can never send out too many. Make sure your press release spells out the ‘who, what, where, when, and why’ as it relates to your book.
Learning to write and use powerful optimized press releases can often drive a great deal of traffic to your website while providing multiple, excellent back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. When picked up by wire services, a press release can easily end up generating hundreds or even thousands of mentions for your book.
Market your book to your number one market first, and then go after the secondary markets. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.
Make sure to promote and market your book each and every day, both online and offline. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers.
Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed there. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing.
Contact non-bookstore booksellers and offer to leave books on consignment. Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines.
Every day it’s important to focus on a variety of marketing approaches. Why not give away your book in a raffle at a local function to get more book recognition.
Add these article tips to your book marketing and book promotion efforts. If you apply yourself every day and you promote your book aggressively, you can achieve the ultimate goal of selling thousands of copies of your book, hundreds of self publishers have done it. And make sure to test, test, and test some more before you lay out any large sums of money.

Close Bookmark and Share This Page

Save to Browser Favorites / Bookmarks

Ask backflip blinklist BlogBookmark Bloglines BlogMarks Blogsvine BuddyMarks BUMPzee! CiteULike co.mments Connotea del.icio.us

Digg diigo DotNetKicks DropJack dzone Facebook Fark Faves Feed Me Links Friendsite folkd.com Furl Google

Hugg Jamespot Jeqq Kaboodle kirtsy linkaGoGo LinkedIn LinksMarker Ma.gnolia Mister Wong Mixx MySpace MyWeb

Netvouz Newsvine oneview OnlyWire PlugIM Propeller Reddit Rojo Segnalo Shoutwire Simpy Slashdot Sphere

Sphinn Spurl Squidoo StumbleUpon Technorati ThisNext Twitter Webride Windows Live Worlds Movies Yahoo!

Email This to a Friend

Copy HTML: 

 If you like this then please subscribe to the RSS Feed.

Powered by Bookmarkify™

More »

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.
Make sure your press release spells out the ‘who, what, where, when, and why. ‘ Using press releases can be a very effective marketing tool if used properly. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.
Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Send out at least 10 press releases to the print and broadcast media in your area every month.
Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book.
Submit articles to online article directories that focus on your book’s topic to drive customers to your website. It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.
Make five telephone calls a day that relate to marketing your book. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Why not give away your book in a raffle at a local function to get more recognition for your book.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Contact non-bookstore booksellers and offer to leave books on consignment. Create an online contest and list it in online contest directories to drive traffic to your website.
Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Women buy more books then men; see how you can fit your book into the women’s market.
Make sure to promote and market your book each and every day, both online and offline. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have. With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox.

Close Bookmark and Share This Page

Save to Browser Favorites / Bookmarks

Ask backflip blinklist BlogBookmark Bloglines BlogMarks Blogsvine BuddyMarks BUMPzee! CiteULike co.mments Connotea del.icio.us

Digg diigo DotNetKicks DropJack dzone Facebook Fark Faves Feed Me Links Friendsite folkd.com Furl Google

Hugg Jamespot Jeqq Kaboodle kirtsy linkaGoGo LinkedIn LinksMarker Ma.gnolia Mister Wong Mixx MySpace MyWeb

Netvouz Newsvine oneview OnlyWire PlugIM Propeller Reddit Rojo Segnalo Shoutwire Simpy Slashdot Sphere

Sphinn Spurl Squidoo StumbleUpon Technorati ThisNext Twitter Webride Windows Live Worlds Movies Yahoo!

Email This to a Friend

Copy HTML: 

 If you like this then please subscribe to the RSS Feed.

Powered by Bookmarkify™

More »

If you’re a self publisher and don’t have a big budget you can market and promote your book on a shoestring, thousands have done it. Be careful about your promotion and marketing dollars and don’t plunge into unknown waters — test, test, and test some more. It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. This article will provide you with some easy, free, and cheap book marketing, promotion and publicity tips to get you headed in the right direction fast.
Learning to write and use powerful search engine optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Mail a press release to all the trade journals in your field over and over again; you can use the same release.
Don’t underestimate the value of a good press release for making book sales. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book. Send out at least 10 press releases to the print and broadcast media in your area every month.
Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Every day it’s important to focus on a variety of marketing approaches.
Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers.
Create an online contest and list it in online contest directories to drive traffic to your website. Place free ads periodically for your book’s website on Craigs List in different categories to drive even more traffic to your website. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.
It’s been my experience that book signings don’t sell many books for most self publishers and is often a waste of time; better to spend it elsewhere. You might give away your book in a raffle at a local function to get more recognition for your book. Submit articles to online article directories that focus on your book’s topic to drive customers to your website.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing.
If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.
The success of any book marketing effort depends on having a good book and just plain hard work; its been done many times before and you can do it too. I hope this article has provided you with a few helpful tips to accelerate your book marketing and book promotion efforts. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.

Close Bookmark and Share This Page

Save to Browser Favorites / Bookmarks

Ask backflip blinklist BlogBookmark Bloglines BlogMarks Blogsvine BuddyMarks BUMPzee! CiteULike co.mments Connotea del.icio.us

Digg diigo DotNetKicks DropJack dzone Facebook Fark Faves Feed Me Links Friendsite folkd.com Furl Google

Hugg Jamespot Jeqq Kaboodle kirtsy linkaGoGo LinkedIn LinksMarker Ma.gnolia Mister Wong Mixx MySpace MyWeb

Netvouz Newsvine oneview OnlyWire PlugIM Propeller Reddit Rojo Segnalo Shoutwire Simpy Slashdot Sphere

Sphinn Spurl Squidoo StumbleUpon Technorati ThisNext Twitter Webride Windows Live Worlds Movies Yahoo!

Email This to a Friend

Copy HTML: 

 If you like this then please subscribe to the RSS Feed.

Powered by Bookmarkify™

More »