It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.
Make sure your press release spells out the ‘who, what, where, when, and why. ‘ Using press releases can be a very effective marketing tool if used properly. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.
Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Send out at least 10 press releases to the print and broadcast media in your area every month.
Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book.
Submit articles to online article directories that focus on your book’s topic to drive customers to your website. It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.
Make five telephone calls a day that relate to marketing your book. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Why not give away your book in a raffle at a local function to get more recognition for your book.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Contact non-bookstore booksellers and offer to leave books on consignment. Create an online contest and list it in online contest directories to drive traffic to your website.
Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Women buy more books then men; see how you can fit your book into the women’s market.
Make sure to promote and market your book each and every day, both online and offline. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have. With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox.

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The word book store brings in to our mind, the picture of racks filled with books with many people moving around in search of their favourite authors. They bring out the fragrance of books which takes us to another world. The world of letters, the world of feelings, the world of emotions.

Why does a person read? It has always been difficult question to answer. Different persons have different feelings from reading. While some read for mere pleasure, some read to gather information. Some search the books for any relevant topic that is the need of the time. But of course, every one has a reason for it. No doubt, books have played a role in building a man.

Without the habit of reading, a man will remain uncultured and uncivilised similar to an animal. Abraham Lincoln, the former president of the United States of America, has once commented on the books that some books are there to chew, some to eat, some to digest while some books are just to taste. It could be simply understood by going through the books kept in the shelves in a book stall. Divided in to a variety of categories, you can find, thousands of books kept arranged giving out the fragrance of pages. Just go near and smell it. Yes you could feel it. Each page and each book will give you the fragrance of different topics that may make you ecstatic. Here comes the word of Abraham Lincoln. The importance of books may vary from person to person and his preference may change from another. There may be craps and trashes to epics and legends that may play different role in life of a voracious reader.

Just have a glance on the near by book shop and you can find some really interesting visuals there. Some people while love to intake the fragrance of books, others love to just pen the books and have a glance at the lines. Of course, many come for a particular author or title. Interestingly there are big groups who have no time to search and spend for books. They come for a particular title, availability of which they check at the counter and get it no time. Of course, all fall into the category of book lovers.

From where had the idea of book stores began from? Clearly no idea. May be dates back to centuries. The concept of book shops really groomed in the post First World War period bringing a new air into the mind of book lovers.

Later part of the century witnessed a revolution in this concept around the world, bringing new brand names exclusively into it. Today, there are giant brands in this field that cater the books dealing with wide topics around the world reaping heavy profits. The concept of book selling is no more a small business but it involves millions of dollars with new business plans and operational methodology.

With the arrival of internet and online shopping things have taken a new turn. The trend in internet online marketing is online bookstores whereby the book lovers can order books by sitting in home itself. This reduces the effort of searching the shop, visiting there and selecting the title, which is much time consuming. The user will have to just open the net and browse through various online marketing sites and there waits for him huge collection of literature that could rarely be found in the near by stores.

The user will have to no more hurry through the catalogues as enough time is available. He will have to click and book for his chosen books on his favourite topics and can avail it in mail with in a limited period of time.

While wide options like online bookshops are available with wide range of books around the globe, why do one waste time moving, and roaming in the shops where only limited collection are available.

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The publishing world wants you to think publishing a book is tricky and full of pit holes to fall into. Not true! These simple 10 simple tips will help you publish your book quickly and easily, and the end result will be a professional product you can be proud of. Tip #1 The first task to self-publishing is actually making a book out of your manuscript.
Here are just some of the decisions that go into transforming a manuscript into a book:
Cover design
Internal artwork and layout
Font, for example, Times New Roman or Arial
Type of binding, for example, spiral, ring, stitched, perfect, etc.
Hardcover or softcover
Book size (standard book size is 5. 5″ by 8. 5″)
Type of paper book is printed on
Color or black and white
Number of pages. It is generally easier for consumers to justify a book purchase if the book is over 100 pages.

While your printer can help you with a majority of these decisions by offering suggestions and examples it is helpful to go to a printer with a good idea of exactly how you want your book to look. Visit bookstores and find books that you want to model. Tip #2 Understand the difference between publishers and printers. POD Publishers
Unlike POD printers, POD publishers may take care of the extra costs of designing a book cover, editing your book, and obtaining an ISBN number. They can be a good option if you need less than 50 books because the price is generally lower than what you would pay for a POD printer. However, make sure that you read your contract carefully and that you fully investigate the POD publisher that you are considering. Some publishers require exclusive rights to your book. POD Printers
POD printers are just that, printers. They do not invest in your product. They simply manufacture it. The cost can be a bit expensive and generally ranges from $5 to $10 per book, depending on your book’s specifics. POD printers can be a good and cost effective option if your book is nearing the end of its life yet you still have the occasional order trickling in. This way you can order one book at a time and it eliminates the possible expense of having to keep an inventory on hand. The print quality is usually good. Again, as with any company, read your contract carefully and make sure to investigate the company. Digital Printers PQN, Print Quality Needed
This is a good option for the author that needs fewer than 2500 copies. It is cost effective, the print quality is good, and it normally takes less than two weeks to print. Offset Printers.
When you need more than 2500 books, your best choice is offset printing. The cost will equate to about $1. 25 per book for about 3000 books. However, the more books that you print, the less expensive your cost will be. Tip #3 Don’t forget about distribution
The next thing that you will need to handle as a self-publisher is the task of distribution. It may actually be to your benefit to hire a distributor; however, most distributors take 65% of the profit. A distributor’s main purpose is to “sell” your book to bookstores and specialty stores.
Distributors also are able to sell your book to larger chain stores like Borders and Barnes and Noble. This can be to your benefit because it means that your exposure is much larger than sticking with smaller booksellers and specialty stores. Tip #4 How are your customers going to order and pay for their books? Order
Decide how you are going to take orders by phone, fax, email, webstore, snail mail, or all of the above. Do you accept credit cards? How will you ship? How will you take returns, if at all? Mail order purchasing is an easy and efficient process once you have established a routine. However, shipping individual books can be expensive. Will you charge for shipping? Where will you store the books?Tip #5 What are you going to call your publishing company?
The first thing that you will need to do, once your book is written, is to start your own publishing company. To accomplish this you will first need to decide on a name for your company. Experts recommend against placing your name in the title of the company because it makes you look like a beginner. Additionally, do you really want your name listed as both the author and the publisher?Tip #6 How much are you going to charge? Pricing Your Book
Before you begin promotion, determine how much to charge for your book. The general rule of thumb is to charge 8 times what it cost you to produce it. Therefore, if it cost you $5 to produce the book, you’ll charge $40. However, you want to consider your market and how much they’ll be willing to pay for your book. It could be more or less than $40. Tip #7 ISBN numbers. An ISBN number is not a requirement to sell a book yourself but it will make it easier to record your book with booksellers and it is a formal registration process that signifies that you are in fact a publisher. In short, it makes you look more professional. Additionally, most booksellers like Amazon, require an ISBN number.
Visit the ISBN website, www. isbn. org
Fill out the application. It costs $29. 95 for 10 ISBNs and I have been told that it takes quite a long time to process, so have patience. Tip #8 Library of Congress Number. This is a number that is assigned by the Library of Congress to a book. It can also be referred to as the Preassigned Control Number or PCN. Numbers are only assigned to books that will be added to the library. You can apply for a number by visiting www. copyright. gov. Complete the application and then file for a numberTip #9 Copyright Registration. The first step in registering your book is to print a copyright notice on your copyright page, usually the back of your title page. Your second step is to publish your book. Last, you will want to visit www. copyright. gov/forms/Tip #10. Promotion tips. There are thousands of ways you can promote your book. Tackle them one or two at a time. If you jump in and try 10 different promotion methods/tools, things will get messy and you won’t be able to devote your full attention to each promotion method. Focus on one or two at a time.
For Your FREE MP3 (Value $97. 00)How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Write A Book 

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